Reputation Today: Does Purpose Still Matter?
December 1, 2020
SOURCE: https://reputationtoday.in/rtspectra-in-times-of-crisis-does-purpose-really-matter/
#RTSPECTRA - In Times of Crisis Does Purpose Really Matter?
Kass Sells, WE's Global COO and President, International, Asks Communication Leaders an Important Question
Reputation Today, Sourav Kanungo, 1 December 2020
(Image courtesy of Reputation Today)
Does purpose still matter? An important question that was asked by Kass Sells, Global COO and President, International, WE Communications, at the starting of his address at #RTSPECTRA. SPECTRA is one of the largest virtual events for the fraternity of PR and Communications in India. Day 1 of the event took place on 29th November 2020, when he posed the question.
Sells stated a very important statement “Communicators are the catalysts of change”. He believes that if communicators can harness the power of communication, they can fuel progress.
