Insights

The global media ecosystem is constantly evolving. We’re crafting a new kind of agency — one that helps clients navigate that motion and reach their audiences anywhere, anyhow and on any channel. Here are some insights from our best and brightest — because you don’t bring traditional PR and integrated communications together without a few big ideas.

The latest reports

 

Brands in Motion Health Report 2024: Reputation Rules

Corporate reputation is at times mistakenly viewed as a soft asset, yet it holds clear bottom-line consequences. Following our rules for reputation can make the difference between a physician writing a script for your treatment — or not.

Consciously Speaking - Marathi Edition 

Consciously Speaking stands as a pioneering resource that bridges a critical gap in India's journey toward LGBTQIA+ inclusion.

Now, with the upcoming Marathi edition, launching at Rainbow Lit Fest 2024, we hope that this translation will reach millions more who think, feel, and express themselves in Marathi. These essential conversations resonate across India’s diverse linguistic landscape, fostering inclusivity and understanding.

Avian WE Healthcare E-Newsletter for November 2024

Our healthcare newsletter for November 2024 saw key developments, including launch of the ₹500 crore MedTech Scheme, senior citizens enrollment after Ayushman Bharat expansion, AI in Healthcare Summit highlights, and much more! Read more!

Avian WE Healthcare E-Newsletter for October 2024

Our healthcare newsletter for October 2024 highlights several important developments, including launch of Ayushman Bharat Health Insurance, establishment of wellness centers, launch of medical facilities, creation of indigenous hand-held X-Ray and more! 

Avian WE Healthcare E-Newsletter for September 2024

In September 2024, explore several key developments in the healthcare sector including the Union Cabinet's approval on health coverage, introduction of uniform marketing code for medical devices sector, GST reduction on cancer drugs, MoA signing for Zika vaccine development and more!

Avian WE Healthcare E-Newsletter for August 2024

Our healthcare newsletter for August 2024 highlights several important developments, including a new center for medical devices, survey on obesity, the launch of 'Udaan' for youth sexual health, implementation of nationwide standard treatment guidelines and more!

Avian WE Healthcare E-Newsletter for July 2024

In July 2024, the healthcare industry saw several important developments, including the Budget 2024 announcements, exemption for three cancer medicines, a new collaboration on dengue prevention, real-time ICU bed monitoring by Delhi government and more! 

Addressing Gender Inequality in Agriculture 

Women farmers are pivotal catalysts for broader socio-economic growth and rural development. This critical report, "Addressing Gender Inequality in Agriculture" by the Social Impact Practice of Avian WE charts a strategic path forward with potential solutions for agricultural development, with a sharp focus on gender dynamics and more!

Avian WE Healthcare E-Newsletter for June 2024

In June 2024, explore significant developments in the sector, such as - key activities initiated by Mr. JP Nadda as the new Union Health Minister, release of the Global Patient Safety Report 2024 by WHO, new hospital referral guidelines, a new report on air pollution and more!

Healthcare Roundup Key Highlights Cover May

Avian WE Pharma E-Newsletter: Roundup May 2024

In May 2024, uncover insights in the pharmaceutical industry in India. we saw FICCI EY-Report, a new partnership between India and the US for affordable medicine, and the launch of an e-learning course on rational medicine use for pharmacists and more!

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Brands in Motion: Bridging the AI Expectation Gap

With today’s business leaders bullish on the benefits of AI technology, the leadership challenge is not whether executives will embrace AI but rather how they’ll bring their organizations along. Our latest global research unveils how leaders can ensure a smooth transition while going all-in on AI.

Healthcare Roundup Key Highlights Cover April

Avian WE Healthcare E-Newsletter for April 2024

In April 2024, we saw removal of age limits for health insurance, a report by Apollo on India’s cancer cases surpassing global growth, a partnership between the Quality Council of India and the Health Ministry to improve CGHS care, and more! 

Healthcare Roundup Key Highlights Cover March

Avian WE Healthcare E-Newsletter for March 2024

Explore key developments of the month like the launch of WHO's new guidelines for diagnosis of drug-resisted TB, expansion of Delhi's hospital infrastructure, 7th CII Ayush Conclave, and more.

Healthcare Roundup Key Highlights Cover February

Avian WE Healthcare E-Newsletter for February 2024

Explore key developments like inauguration of five new AIIMS proposed launch of national registers for verification of doctors and nurses, the 11th International Health Dialogue and more!

Healthcare Roundup Key Highlights Cover January

Avian WE Healthcare E-Newsletter for January 2024

Explore key developments of Jan 2024 in healthcare like the launch of new health facilities at Delhi Hospitals, investment of Rs 5000 crore in Pharma-MedTech innovation, and more!

Healthcare Roundup Key Highlights Cover December

Avian WE Healthcare E-Newsletter for December 2023

From Medtech Mitra, Government's strategic initiative to boost the medical technology sector, WHO's new report on climate change, read more now!

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Consciously Speaking Vol. 2

This volume seeks to explore the diverse experiences of LGBTQIA+ individuals through their personal narratives to understand how their communication with the world has shaped their unique journeys.

Healthcare Roundup Key Highlights Cover Whitepaper

Avian WE Healthcare E-Newsletter: Roundup for November 2023

This compilation features updates such as India's collaborative efforts with the WHO to standardize traditional medicine, the National Pharmacy Commission Bill 2023 and more.

Brands In Motion 2023 Landing Cover

Brands in Motion–It's Personal: New Rules of Corporate Reputation

World events are presenting new stressors each day, and for people around the globe, these concerns are immediate and personal. Our new research reveals the four new approaches for corporate reputation.

This report includes India data.

Healthcare Roundup Key Highlights Cover Whitepaper

Avian WE Healthcare E-Newsletter: Roundup for October 2023

Explore key healthcare developments such as events like the World Health Summit, new report launches, roadmaps and more. 

Healthcare Roundup Key Highlights Cover Whitepaper

Avian WE Healthcare E-Newsletter: Roundup for September 2023

Explore key healthcare developments like the first transgender OPD launch at Delhi’s RML hospital, Patient Safety Rights and more.

Healthcare Roundup Key Highlights Cover Whitepaper

Avian WE Healthcare E-Newsletter: Roundup for August 2023

Explore key healthcare developments, events and initiatives in India for the month of August!

Healthcare Roundup Key Highlights Cover Whitepaper

Avian WE Healthcare E-Newsletter: Roundup for July 2023

Explore key healthcare developments in July 2023 like National Doctor’s Day, Swasthya Chintan Shivir, Ayushman Bharat and more

Healthcare Roundup Key Highlights Cover Whitepaper

Avian WE Healthcare E-Newsletter: Roundup for June 2023

Explore key healthcare developments, events and initiatives in India for the month of June!

Healthcare Roundup Key Highlights Cover Whitepaper

Avian WE Healthcare E-Newsletter: Roundup for May 2023

Explore key healthcare developments like the 76th World health Assembly, unique ID for doctors, the India Pharma Conference 2023 and more!

Healthcare Roundup Key Highlights Cover Whitepaper

Avian WE Healthcare E-Newsletter: Roundup for April 2023

Dive into important news and events such as  announcements around M&As in the sector, National Medical Device Policy 2023 and more.

Healthcare Roundup Key Highlights Cover Whitepaper

Avian WE Healthcare E-Newsletter: Roundup for March 2023

Explore key healthcare developments in March 2023: Rajasthan Government's Right to Health Bill, guidelines on AI in healthcare by ICMR and more. 

Healthy Reputation Brands in Motion Whitepaper

Brands In Motion 2023 - Healthy Reputations: More Than Medicine

Does corporate reputation influence how much a healthcare professional trusts a brand's pharmaceuticals? Read more here.

This report includes India data.

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Avian WE Healthcare E-Newsletter: Roundup for February 2023

Explore all the key news and economic highlights that impacted India and the world in the sector of healthcare in February 2023 

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Avian WE Healthcare E-Newsletter: Outlook for 2023

Avian WE's latest e-newsletter captures 6 key health sector trends and developments that will dominate conversations in 2023.

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Brands in Motion 2022 — The Bravery Mandate: Make It Real

How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make it Real reveals key strategies.

This report includes India data.

Adapting to the Covid Era Whitepaper Cover

Development Sector: Adapting to the New Ecosystem in the COVID-19 Era

India’s development sector has rapidly recalibrated its approach to ensure service continuity. From the utilisation of technology to authentic storytelling, Avian WE uncovers innovations in the COVID-19 era.

Consciously Speaking: A Short Terminology Book on Gender, Sex and Sexuality

The effort behind this e-book is to facilitate information to recognise how prejudice seeps into the way they communicate with each other and what they can do to address it.

Brands in Motion 2019 The New Brand Loyalty

Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you. And consumer expectations never stand still.

This report includes India data.

COVID-19 Impact Analysis

Chase explores how the Education and Travel & Tourism sectors have adapted in the face of the COVID-19 pandemic and opportunities moving forward. Read the reports here: COVID-19 and EdTech and COVID-19 and Travel & Tourism

Awards

We deliver meaningful and impactful work for our clients and the industry notices. Learn more about the accolades our clients and we have received over the years.