Danone India Names Avian WE PR Consultancy of Record

Danone India Names Avian WE PR Consultancy Of Record

Avian WE To Bring Danone’s “One Planet, One Health” Vision To Life In India

DELHI – 24 JUNE 2019 – Leading global food brand, Danone, has appointed Avian WE as its new PR consultancy on record following a competitive pitch. As part of the new partnership, Avian WE will drive Danone’s Health and nutrition agenda across India. 

Avian WE’s remit covers both corporate and brand communications. The firm is tasked with building and executing a national and regional communications strategy to support Danone’s expansion plans across diverse markets of the country.

“At Danone, we are committed to building a healthier world with purposeful brands,” said Shefali Sapra, Director, Public Affairs & Corporate Communications, Danone India. “Avian WE’s expertise in public health and issues-based advocacy makes them an excellent partner to help build meaningful partnerships, educational platforms and communication that will drive adoption and real change.”

Avian WE’s Social Impact practice, dedicated to driving impact-focused campaigns beneficial to both people and the planet, will partner with Danone India to deliver against the remit. The account will be led from Avian WE’s office in Delhi, with support from its other offices throughout India.

“Purpose is no longer an option but an imperative. Today’s consumers expect brands to demonstrate purpose-led leadership and play an active role in driving societal change,” said Nitin Mantri, Group CEO of Avian WE. “Danone is the epitome of a global brand committed to acting on its own vision of making the world a better place.”

Danone India joins Avian WE’s growing healthcare client roster, following the wins of Bayer and Mylan in recent months.

ABOUT DANONE

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition. With products being present in over 120 markets, Danone generated sales of approximately €24.7 billion in 2017. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from Wockhardt Group. Danone India embodies a holistic approach offering a full range of products for expectant mothers, infants, young children as well as adults, under recognized brands like Aptamil, Neocate, Farex, Protinex, Dexolac and Nusobee.

Please visit www.danone.in for more information.

ABOUT AVIAN WE

Avian WE (previously Avian Media) is among India’s leading public relations companies. Established in 2004, we operate in four specific domains – public relations, digital (EXPD), social impact and public affairs, which is led by our subsidiary, Chase India. We are over 235 people across six cities in India. Our strategic thinking and seamless execution of integrated campaigns have attracted top brands from around the world, winning us accolades like Sabre golds and ‘Best Consultancy of the Year’ awards from Fulcrum (2017), ICCO (2017 and 2015) and The Sabre Awards South Asia (2015). In recognition of our people-first culture, we have received the Great Place to Work certification for three consecutive years since 2017. We are the only PR firm to be recognised among India’s Great Mid-Size Workplaces - 2018: Top 50. We were awarded the Best National Consultancy to Work for in India by The Holmes Report. We won a bronze in the ‘Best Culture’ category of Campaign’s South Asia Agency of the Year Awards in 2018.

ABOUT WE

WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behaviour. 

Our global reach includes offices in 21 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,200 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Honeywell, McDonald’s, and Volvo has been recognised by Cannes Lions, The Holmes Report SABRE Awards and PRWeek Awards, just to name a few.